There’s plenty of evidence that we need to change course, if future generations are to live good lives. But what if the future is right now? Andreas and Henrik discuss how society may look in the near future. ”We’ll live closer to each other, with greater awareness of ecosystems, and with better mobility in towns and cities.” Henrik paints a picture of how nature will be a major asset, even in towns and cities, in close proximity to green public spaces. This may be an opportunity for the construction industry to build ecosystems and nature areas, instead of concrete buildings, as an opening for innovation and smart solutions.
But if your main focus is to produce sustainably, which requires energy optimisation, circularity or recycling, how do you avoid becoming a bit boring? Maybe this is precisely when you can be more creative and innovative, and go a bit wild? ”This is a recurring discussion. How do you avoid being boring, too grey?” Andreas says. The two men bounce ideas back and forth and agree that by working actively with innovation, and avoiding reliance on trends that soon become outdated, while instead working with your own expression and identity, you will probably succeed. For them, the challenge lies in identifying which characteristics make products durable, and how these can be transferred to the company’s own products. ”But this is a balancing act, and sometimes the strangest products stay the course,” laughs Andreas.
To conclude a great discussion, I really have just one question left: the sustainability journey. How do we get everyone onboard? ”It’s a mindset, an attitude in society that needs to be changed,” says Andreas.
We also discuss how the biggest changes occur when they are unavoidable, as is highly evident today, and how global conditions affect how we act. To pursue the sustainability issue all the way, personal conviction is necessary. This may be why the sustainability issue often seems a bit too serious, and as individuals we may experience a sense of loss and despair. Henrik believes these feelings can arise when we do not have all the facts. Too little is said about the benefits of living more sustainably, and this is why we may feel we have lost something. ”Many people think they have to do everything perfectly from the outset, but that’s not how it works. The important aspect is to take small steps in the right direction,” Henrik explains. This is the most important takeaway from White Architects.