So, how did you end up being a part of creating Svedbergs’ showroom? Helena tells me about the importance of lifting each other up. It doesn’t really matter what brands we are working for, what matters is that we help each other to move forward. That is the main reason for why Helena became a member of the creative team for Svedbergs’ showroom. “Anna Norrman gave me a call and said she had received this assignment from Svedbergs, she asked if we could do something similar to the Paris fair”. Helena tells us. For Helena it was natural to say yes since we’re stronger when we help each other. “The concept for the project were color and shape, Anna wanted to create a world that was different. From that note, I took over and gave my touch to the project with help of SILK-KA’s flowers.” Helena describes the main task she had in the project, to lift Svedbergs products with help of the silk flowers. And sitting in the showroom, the work she’s done really does just that.
Working creatively like this, were does the inspiration come from? Helena’s inspiration comes from lifting her gaze, a tall building, a window, or the combination of different materials. “I believe you should use the people around you for inspiration, people in different industries with different perspectives than yourself”, Helena says. She tells me about an audiobook she had listened to, The secret garden, which later became the inspiration for a project.
Now when I’ve seen what Helena can accomplish, I’m eager to see what challenges she will take on in the future. Asking her about it, she already has some projects on the roll. At Svedbergs, we hope for more collaboration in the future.